Speaking Engagements
evoTV - An interview with Michael Ziviani
Corporate Responsibility conference
The Corporate Responsibility conference is being held from August 26-28 in Sydney. As a cross-industry forum, the conference will explore best practice in linking business capabilities to stakeholder expectations via CR.MOSS Sustainability Series: Precise Tour Take-outs
The MOSS 2009 Sustainability Series has recently concluded its Australia wide conference tour entitled 'License to Operate'. Our CEO, Michael Ziviani spoke on the tour and was impressed with the level of material presented. Here are his trip notes with links to various resources....Precise Assisting Social "Salons"
Precise has been assisting, on a pro bono basis, the social entrepreneurship "salons" at UNSW’s Centre of Social Impact, led by Assoc Professor Cheryl Kernot. The assistance takes the form of advising on marketing and growth in strategy and keynote presentations.Cheryl recently returned from the UK to take up a position with the Center for Social Impact. Her work in the UK put her at the cutting edge of Social Innovation at the Skoll Centre for Social Entrepreneurship at Oxford University. At the CSI Cheryl has pioneered the Social Entrepreneurs Salon to provide a place for like-minded social entrepreneurs to meet and learn and find support.
"The world is talking about social value-creation, not just financial value-creation", says Cheryl and the GFC highlights the need for a more creative capitalism that emphasises social benefit. Cheryl explains how Australia could nurture social entrepreneurs in her acclaimed essay "A Quiet Revolution", Griffith REVIEW 24: Participation Society.
Precise also participates in the Salon with the aim of bridging Social and Commercial interests.
CEO's Corner
Marketing and communications have become much more integrated as disciplines. Yet our ability to understand how these activities work together hasn’t kept pace. Without a clear understanding, meeting business objectives is hit and miss. Read our CEO’s blog http://michael.zivblog.com for some solutions on bridging this gap.An interview with Michael Ziviani and Vivienne Reiner (Professional Marketing Magazine, October-December 2008)
Archived Newsletters
To receive our next newsletter please mailAug09: Precise Thoughts: Latest Insights | Drivers of value: working in a climate of cost reduction
Dec08: Precise Thoughts: Trust not money | The Social Media Agenda | Precise Innovation
Aug07: Precise Thoughts: Explosion of Blogs/ CGM | ROI: Business benefits from analysis
Dec06: World of Change: 2006 retrospective | Look ahead to 2007
May06: PR vs Advertising | CSR – A triumph of warm fuzzies | Your Brand built on PR
Nov05: Universal PR Insights: What does the data say? | Contemporary Australia | PR Research