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marketing solutions
preciseCSR
"CSR is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the work force, their families as well as the local community and society at large".World Business Council for Sustainable Development
However, to ensure the effort is sustainable in the long run, the return on investment needs to be proved.
This is exactly what PreciseCSR measures.
It can also show how to best implement CSR activities through unbiased reporting, based on independent intelligent analysis. There are three parts to this:
* Fit: Between a sponsor and a cause;
* Communicate: In a strategic, directed and refined way;
* Evaluate: Results benchmarking against objectives and desired positioning.
Research (Quester, P. 2008) shows us that to maximize CSR campaign performance, all three elements are crucial. And PreciseCSR can ensure you achieve success in each element:
1. PreciseCSR for best fit between the CSR cause and your key audience;
2. PrecisePR for maximum benefit from your communications activity;
3. PreciseReputation for understanding the resulting Reputational shifts.
Precise works with you to create a customised one off or ongoing solution. To understand this, please refer to our typical five stages of engagement.