news

Michael's blog http://michael.zivblog.com

Marketing and communications have become much more integrated as disciplines. Yet our ability to understand how these activities work together hasn't kept pace. Without a clear understanding, meeting business objectives is hit and miss.

Michael's research-based reflections and thought challenging ideas suggest some solutions on bridging this gap.

2011

Case Study - Smarter Fundraising/Science behind communications.

Precise Value is using advanced database analysis to assist The Smith Family communicate more effectively with prospects and donors and achieve higher percentage returns on donation campaigns.

Trust Benchmark

Precise Value creates a cross-client Trust Benchmark based on human assessment of over 10,000 articles. Read the latest findings from this work.

interviews & speaking engagements

2012

AMEC's 1st Asia Pacific PR Summit on Measurement , Hong Kong, 29 February - 1st March

Michael has been invited to speak on current media measurement benchmarks; The Barcelona Principles - what are they and how do I use them in establishing my program performance? 'Prove everything or Die'
Take a look at the agenda and speakers
APAC Summit Agenda
APAC Summit Speakers

Michael is also working to localise the Barcelona Principles for Australia. Watch his blog for more coming up on this.

2010

Qantas Inflight, July 2010

An interview with Michael Ziviani and Ita Buttrose discussing investing in your Corporate Reputation.

adtech sydney

In March 2010, Michael Ziviani joined a panel where the topic for discussion was:

How to Transform your Marketing Mix for Innovation, Product& Business Development

2009

evoTV interview Michael Ziviani, May 2009.

Sydney Australia, August 2009

Corporate Responsibility conference A cross-industry forum exploring best practice in linking business capabilities to stakeholder expectations via CR.
Michael's topic - Optimising Communication strategies: CR Communications as your strategic asset

Analysing CR communications
Understanding how CR can reduce risk and build trust for your organisation
Structuring/Managing you communications for optimal return-on-effort
Uncovering the commercial ROI of CR communications

MOSS Sustainability Series National Tour - Licence to Operate

Adelaide, Brisbane, Melbourne, Perth, Sydney: March to May 2009
Michael's topic

The ROI on CSR

Maximising 'bang for buck' of CSR communciations
Quantifying the ROI and buisness value of CSR
Understanding the evolution to relationship economy

2008

Professional Marketing Magazine, October 2008 Issue

Vivienne Reiner talks with Michael Ziviani on Communications, CSR and Greenwash

Precise Value Assisting Social "Salons"

Precise Value has been assisting, on a pro bono basis, the social entrepreneurship "salons" at UNSW's Centre of Social Impact, led by Assoc Professor Cheryl Kernot. The assistance takes the form of advising on marketing and growth in strategy and keynote presentations.

Cheryl recently returned from the UK to take up a position with the Center for Social Impact. Her work in the UK put her at the cutting edge of Social Innovation at the Skoll Centre for Social Entrepreneurship at Oxford University. At the CSI Cheryl has pioneered the Social Entrepreneurs Salon to provide a place for like-minded social entrepreneurs to meet and learn and find support.

"The world is talking about social value-creation, not just financial value-creation", says Cheryl and the GFC highlights the need for a more creative capitalism that emphasises social benefit. Cheryl explains how Australia could nurture social entrepreneurs in her acclaimed essay A Quiet Revolution, Griffith REVIEW 24: Participation Society.

Precise Value also participates in the Salon with the aim of bridging Social and Commercial interests.