Intellectual Capital

Our team brings seasoned experience in Marketing, Communications, Market Research, Evaluation, Statistics and Databases. Our people typically have at least 15 years management experience in demanding business roles. They are drawn from a wide range of industries and bring complementary experience. That expertise brings with it considered judgment to solve problems, find value and deliver practical advice.

We have developed a significant stock of Intellectual Property in our methods, designs and software tools. This stock continues to build with our R&D effort which extends to: statistical experimentation, cross-client analyses, whitepaper reviews, Newsletter, Best Practice Workshops.

These three themes of skills, experience and judgment together create understanding. This enables decisions that are highly strategic and create business value for each organization.

What we do

Put simply Precise helps companies find value. We show where efforts are best directed to deliver tangible business outcomes.

Much of our work involves analysis of what many would think of as ‘below the line’ activities such as PR, CSR, Investor Relations, social media, events and sponsorship. We help clarify and quantify these traditionally grey areas. We then use advanced statistical analysis to link these and broader marketing activities to business outcomes – like brand health, sales and even share price. A good example of this is given by our Share Price Case Study.

Our solutions are premium in that they involve highly relevant analysis that is specifically tailored to clients’ business outcomes.

There is a well known phrase, ‘we know that half of our marketing budget is wasted – we just don’t know which half’. Unlike traditional analysis, Precise offers the tools for companies to ensure they know which half is most effective and spend their budget accordingly. We show you how to achieve more with less by working smarter.

Our Heritage

Precise started in 1999 with a philosophy to uncover value hidden in existing integrated marketing and communications activities. Our founder, Michael Ziviani, had extensive experience in market research, analysis and statistics. His work saw him become heavily involved with the planning and implementation of insights uncovered. This meant working alongside senior managers in integrated campaign development, often briefing agencies. Michael was also called on by executive management to review all marketing activity and suggest improvements.

A pattern of 'value development' began to emerge across this work. Research and analysis insights could be applied directly to deliver business outcomes. These were then refined and evolved in the next campaign iteration.

In his earlier research work, Michael had also seen the power of PR in driving purchase decisions. Yet the potential value of such communications also seemed largely unrealized in many organizations. Without accurate output metrics Communications Professionals could not prove return on investment. So the contribution of PR has been undervalued, along with that of its practitioners. This prompted Precise to launch a professional Communications Analysis service.

We reviewed a wide range of International experience in PR Evaluation and used that learning to design a best-practice approach. A key benefit of that design was to enable the linking of PR to business outcomes. That link includes the common currencies of communications, brand health and reputation. Precise now provides analytics solutions for each of these ‘currency’ areas.

Precise engaged the CSIRO to undertake a review of our designs. This was completed and lead to a number of improvements. We continue to work with the statistician whom undertook this work, recently completing some ground breaking R&D work. That work saw a link drawn between PR and share price with known accuracy of over 90%. Further analysis suggests the messages that drive share price up and those that erode share price.

Our innovation program continues and now extends into CSR. Recent work sees us quantifying the link between the reputational attribute of Trust and the areas of CSR and Sustainability. We are actively involved in bringing organizations closer to this value with our pro-bono work for the Center for Social Impact and our conference speaking commitments.