A New Media Era Requires New Tools

Today’s world of integrated marketing makes it next to impossible to guess the success of your communications strategy.

Effectiveness has to be judged objectively, not subjectively; empirically, not speculatively. Companies need to know what they are getting for their effort and investment. In other words, more Precise decisions.

No accurate PR measurement

As you know, PR’s effectiveness has traditionally been gauged largely on gut feel and guesswork.

The ‘thud factor’, ‘column inches’ and ‘ad value’ were attempts at a more scientific approach, but even the most intuitive, seasoned practitioner would struggle to apply them in today’s world of media fragmentation.

PR Undervalued

The main casualty is PR itself.

Without proper measurement, PR has never been able to accurately answer the fundamental question ‘What is the Return on Investment?’ So the contribution of PR has been undervalued, along with that of its practitioners.

PRECISE PR Analysis changes PR’s status

PrecisePR fundamentally changes the way PR is regarded, because it can prove empirically the contribution that PR makes. The ultimate decision on budgets is always made by ‘numbers’ people. We talk their language.

• No longer is PR the poor relation of advertising;
• No longer is it the automatic casualty when budgets are under review;
• The whole status of PR is transformed. And yours with it.