about us

about Precise Value

Established in 1999, Precise is a marketing performance consultancy with offices in Sydney and Adelaide. The company specialises in premium quality communications analysis services for blue chip clients applying best-practice techniques to profile opportunities and quantify results in concrete business outcomes.

Precise Value has become an important piece of the marketing arsenal for many of Australia's leading companies.  Most retain our services on an ongoing basis and request additional bespoke reports from time to time.  In addition we are able to provide one off engagements on a campaign, crisis or limited basis as required.  Our costing model is flexible enough to allow for small and large projects.

Our promise: All work at Precise Value is undertaken by experienced high-calibre professionals.  No more paying for seniors and getting juniors!

our heritage

Precise started with a philosophy to uncover value hidden in existing integrated marketing and communications activities. Our founder, Michael Ziviani, had extensive experience in market research, analysis and statistics. His work saw him become heavily involved with the planning and implementation of insights uncovered. This meant working alongside senior managers in integrated campaign development, often briefing agencies. Michael was also called on by executive management to review all marketing activity and suggest improvements.
 

A pattern of 'value development' began to emerge across this work. Research and analysis insights could be applied directly to deliver business outcomes. These were then refined and evolved in the next campaign iteration.
 

In his earlier research work, Michael had also seen the power of PR in driving purchase decisions. Yet the potential value of such communications also seemed largely unrealised in many organisations. Without accurate output metrics communications professionals could not prove return on investment. So the contribution of PR has been undervalued, along with that of its practitioners. This prompted Precise to launch a professional communications analysis service.

We reviewed a wide range of International experience in PR Evaluation and used that learning to design a best-practice approach. A key benefit of that design was to enable the linking of PR to business outcomes. That link includes the common currencies of communications, brand health and reputation. Precise now provides analytics solutions for each of these 'currency' areas.

Precise engaged the CSIRO to undertake a review of its designs. This was completed and lead to a number of improvements. We continue to work with the statistician whom undertook this work, recently completing some ground breaking R&D work. That work saw a link drawn between PR and share price with known accuracy of over 90%. Further analysis suggests the messages that drive share price up and those that erode share price.

Our innovation program continues and now extends into CSR. Recent work sees us quantifying the link between the reputational attribute of trust and the areas of CSR and sustainability. We are actively involved in bringing organisations closer to this value with our pro-bono work for the Center for Social Impact and our conference speaking commitments.

our team

Our team brings seasoned experience in marketing, communications, market research, evaluation, statistics and databases. Our people typically have at least 15 years management experience in demanding business roles. They are drawn from a wide range of industries and bring complementary experience. That expertise brings with it considered judgment to solve problems, find value and deliver practical advice.

We have developed a significant stock of intellectual property in our methods, designs and software tools. This stock continues to build with our R&D effort which extends to: statistical experimentation, cross-client analyses, whitepaper reviews, newsletters and best practice workshops.

These three themes of skills, experience and judgment together create understanding. This enables decisions that are highly strategic and create business value for each organisation. As key advisors to senior management, Precise provides actionable advice that unlocks opportunities. Our passion and approach are unique. Our culture values imagination and innovation. The fresh insights that result bring powerful benefits to our clients and leverage our strengths:

Boutique - We understand our client's business deeply and design each project around their particular competitive landscape.

Experience - Our clients are blue chip and contribute to benchmarks built over many years experience. We understand shades of grey and believe good judgment underpins success.

Knowledge - Our people have a comprehensive understanding of PR, marketing strategy, market research, statistics and software development. We explain complex situations simply and present convincingly to the most critical audience.

Innovation - We invest in R&D and are members of international industry associations. Our partnership with University of Adelaide has resulted in access to leading academic insights. We regularly share such innovation with our clients.

 

Quality - Our investment in software systems and quality assurance form a critical foundation to delivery of consistent quality.


Learn more about our team leaders, experts and staff.