Bringing scientific rigour to the art of communications, so you achieve greater results from your marketing or communications budget.

Precise marketing performance consultants increase the efficiency and effectiveness of marketing and communications planning and analysis. Our team can assist you to measure pr value, undertake marketing campaign analysis, increase the effectiveness of your reputation management or investor relations programs or just bring more scientific rigour to your marketing decision making based on statistically proven research methodologies.

Our Australian company is leading the way in the emerging field of marketing performance consulting to help you bridge the divide between the art of communications and the precise accountability required by senior management and CFOs.

Put simply, Precise Value helps companies identify the key value levers to enhance marketing performance. We employ sound, proven and rigorous methodologies to establish where efforts are best directed to deliver tangible business outcomes. We put an end to the famous saying, “I know half my marketing budget is wasted, I just don’t know which half”. We show you how to achieve more with less by working smarter. With content analysis as our starting point, we use the most sophisticated research methodologies and tools to identify which elements of your communications programs are most effective.

Much of our work involves analysis of what many would think of as ‘below the line’ activities such as PR, CSR, Investor Relations, social media, events and sponsorship. We help clarify and quantify these traditionally grey areas. We then use advanced statistical analysis to link these and broader marketing activities to business outcomes – like brand health, sales and even share price.

Our team and associates are high calibre seasoned professionals with proven experience in delivering concrete results specifically tailored to our clients’ business requirements. We bring the scientific rigour to the art of marketing and communications that Senior Executives are, increasingly, demanding.

Whether you are a brand custodian, a PR professional, a corporate communications executive or an investor relations specialist, we encourage you to view the Marketing Performance page for your specific area of expertise and find how Precise Value can help enhance your team’s performance.

If you need to undertake more detailed and accurate analysis of what is most effective for your organisation, we look forward to hearing from you.